5 Effective SEO Tips for E-commerce Websites

Of all the online markets, e-commerce is probably the most competitive industry in the world. There

are millions of online stores, almost selling the same stuff and using the same marketing tactics. So,

in such a scenario improving your online store’s sales is likely to get a bit challenging. 

However, by hiring a team of SEO experts or using the right SEO strategies, you can easily optimize your website to rank higher in

organic search results and drive targeted traffic as well. Basically, if you have optimized your

website using the right SEO strategies, it will become much easier to improve the overall

conversions. 

One of the most effective techniques to perform SEO for your e-commerce store is to look for

affordable SEO services and hire SEO professionals who have expertise in optimizing e-commerce

websites. 

On the other hand, you can execute DIY SEO as well. To do so, however, it is important to

understand e-commerce SEO in detail. So, in this guide, we have shared a list of effective SEO tips

that’ll help you make your e-commerce store search engine friendly. 

Start With Keyword Research

The majority of e-commerce stores struggle to increase their sales due to poor keyword research

. Being an e-commerce business owner, the first thing that you need to do is find the right keywords

and optimize your site for them. 

Always remember, you don’t need random traffic. You need traffic that actually converts, i.e., people

who actually want to buy things. So, in this scenario, you’ll need to target transactional keywords.

These are the keywords people use when they have an intention of buying the products. 

Optimize Page Loading Speed

The last thing that a buyer expects from an e-commerce website is poor loading speed. Nobody is

going to buy things from your online store if the pages take forever to load. 

In fact, studies have shown that a buyer is most likely to close the web page if it takes more than 3

seconds to load. So, before investing your time and money in marketing strategies, make sure that

each page on your site loads at a lightning-fast speed. 

Make Your Website Mobile-Friendly

Believe it or not, the majority of customers perform online shopping through their mobile. In fact,

there are more mobile shoppers as compared to desktop shoppers. In such a scenario, if your

website isn’t optimized for mobile, it is less likely to rank in top positions. 

This is why the majority of SEO companies that offer affordable SEO services ensure to optimize

their client’s website for mobile users. The easiest way to make your site mobile-friendly is to opt for

responsive design. 

Write Orginal Product Descriptions

One of the biggest mistakes people commit while performing SEO for an e-commerce website is to

use copied product descriptions. Even if you are selling the exact same product, that’s sold by

Amazon, it is important to write a unique and informative product description. 

When you write comprehensive product descriptions, you have a better scope at optimizing the

descriptions for target keywords. Moreover, long descriptions also help the buyer understand what a

particular web page is all about. 

Optimize Product Images

Optimizing the product images is a crucial part of performing SEO for your e-commerce websites.

SEO companies, even if they offer affordable SEO services, are likely to take their time while

performing image optimization. Why? Because performing image SEO can help the site attract traffic

from Google image search results. 

Conclusion

These are the five major tips that’ll help you optimize your e-commerce website for better

conversions and increased organic traffic. If you have never performed SEO, however, it is a better

practice to hire a team of dedicated SEO experts and let the professionals handle the SEO

campaign for your website.