SEO or Paid Marketing-Which is Better for Business Growth

Digital marketing is the mechanism of enhancing the performance of your online business to get
more visitors. While there are many ways to get visitors to your website, SEO and PPC remain the
most common marketing techniques to drive traffic. 
While some business owners prefer availing quality SEO services, others have a soft corner for PPC
and other paid marketing campaigns. 
However, if you have little knowledge about online marketing, choosing the right method among
these two is going to be a battle in itself. The first question that comes to mind as soon as a
business owner decided to invest in digital marketing is
“What Should I invest in; SEO or PPC?”
The truth is both the marketing techniques have pros and cons of their own. Both the best SEO
service and PPC services can help you meet dedicated goals. But the goal is to choose the right
technique among the two. 
There are several factors that can influence your decision of deciding between SEO and PPC. 
To help you along the way, we have compared both SEO and PPC in today’s blog post. The
following guide will help you choose the right marketing method for your business. 
Let’s Start With SEO First….
Search Engine Optimization (SEO) is the process of optimizing a website so that it appears in the
organic rankings. In this scenario, you don’t have to pay every time a user clicks on your website’s
link. 
If you are looking to attract organic traffic to your website, SEO is the right answer. However, one
thing that you must remember is that SEO is a gradual process. 
It means that you are not going to achieve your expected goals overnight. SEO can take anywhere
between 1-3 months to show expected results. 
So, SEO is certainly not for those who are looking to achieve overnight success. However, that
doesn’t mean that SEO is not worth investing in. 
If you are looking for long-terms goals, SEO is the best marketing strategy for your business. With
SEO, you can also sustain the top rankings in SERP by availing the best SEO service. This will
open up a streamline of organic traffic, even in the long run. 
PPC, on the other hand, 
is a paid marketing strategy. As the name suggests, you have to pay for every click you get. It
means that paid marketing is only suitable for businesses where you are extremely sure that a lead
is going to convert for sure. 
Paid marketing is a suitable option when you are selling services and products on your website.
Moreover, to run a PPC campaign, you also need to have enough budget. There are many cases
when the cost per click (CPC) for a keyword can go as high as $50. 
It means that for every click, you’ll have to ay $50 to Google. So, make sure that you have plenty of
budget to spend before starting a paid marketing campaign.

If you are a small business owner with a limited budget to spend on marketing, choosing the best
SEO service is the right option. Even though it’s a gradual process, SEO is going to help you
achieve desired objectives with minimum investment and the results are going to be long-term as
well. 

Comments

  1. bellacollinsOctober 22, 2019 at 1:47 AM

    Brilliant marketing strategies! Impressed with the overnight success that is being bought to you. Flexible approach of business text messaging app is helping us a lot in achieving target sales day by day. We not only are enjoying profits but also a good brand name among consumers. All our products and services are now responded by buyers.

    ReplyDelete
  2. jack smithJune 16, 2021 at 11:47 PM

    I really appreciate the kind of topics you post here. Thanks for sharing information that is actually helpful. Good day!
    Grammarly Review

    ReplyDelete

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